Google – Your Best Friend In Business

While there are a number of different search engines including Bing and Yahoo, Google dominates the market in Australia at around 87%. This means that 7 out of every 8 searches done in Australia on the internet are done using Google.

However, Google is more than just a search engine and in future editions of On The Money we will explore some of their services and why Google should be your best friend in business. In this edition we will look at ‘Google Places’.

Google Places has replaced Google Maps and millions of people search Google Places every day on the internet. It is a free listing that makes it easy for your customers to find your business.

If you are a local business you should create your free listing in Google Places so when potential customers search Maps for local information, they’ll find your business details including your address, trading hours and even photos of your shopfront or products. Most importantly, you can build a link back to your website that will boost your website ranking.

Google places is particularly relevant if you have a ‘traditional business’ such as ‘Solicitor in Richmond’. Your Google Places listing will show up in these local searches. Visit http://www.google.com.au/places to claim your business listing today.

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